{"product_id":"sidi-prima-ladies-black-red-cycling-shoes","title":"Sidi Prima Ladies Black\/Red Cycling Shoes","description":"\u003ch5 class=\"halo-feature-tab\"\u003e\u003cspan\u003eThe shoe for the modern riders\u003c\/span\u003e\u003c\/h5\u003e\n\u003cdiv data-feature-tab=\"\" class=\"halo-feature-tab\"\u003e\n\u003cdiv\u003e\n\u003cspan class=\"product__short_description\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\nEngineered for competitive cyclists seeking minimal weight without compromising performance, the Prima delivers responsive power transfer through its low-profile Aerolite carbon nylon sole. The streamlined upper construction reduces foot fatigue during extended rides, while the intuitive Firmor closure system enables quick adjustments on the fly. Designed with precision engineering, these shoes balance sensitivity and efficiency for riders who demand both speed and all-day comfort.\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch5 class=\"halo-feature-tab\"\u003e\u003cspan\u003eKEY FEATURES\u003c\/span\u003e\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli class=\"halo-feature-tab\"\u003e\u003cspan\u003ePolitex Matt upper\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"halo-feature-tab\"\u003e\u003cspan\u003eFirmor Closure system\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"halo-feature-tab\"\u003e\u003cspan\u003eDial system with Dyneema® cable\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"halo-feature-tab\"\u003e\u003cspan\u003eSidi heel cup\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"halo-feature-tab\"\u003e\u003cspan\u003eReplaceable parts\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"halo-feature-tab\"\u003e\n\u003cspan\u003eAerolite nylon and carbon sole\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv data-feature-tab=\"\" class=\"halo-feature-tab\"\u003e\n\u003cp class=\"icon_with_text_heading\"\u003e\u003cstrong\u003ePOLITEX MATT UPPER\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"icon_with_text_heading\"\u003eLightweight cycling shoes designed to reduce foot fatigue and enhance performance during rides.\u003c\/p\u003e\n\u003cp class=\"icon_with_text_heading\"\u003e\u003cstrong\u003eHIGH DENSITY RESIN DIALING SYSTEM WITH DYNEEMA® AND FIRMOR CLOSURE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"icon_with_text_heading\"\u003eBuilt with Dyneema® reinforcement for exceptional durability paired with Firmor closure technology that delivers reliable foot stability throughout your ride.\u003c\/p\u003e\n\u003cp class=\"icon_with_text_heading\"\u003e\u003cstrong\u003eAEROLITE CARBON PLUS NYLON SOLE WITH STIFFNESS 5\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"icon_with_text_heading\"\u003eOptimized ergonomic design maximizes power transfer efficiency for competitive cycling performance.\u003c\/p\u003e\n\u003cp class=\"icon_with_text_heading\"\u003e\u003cstrong\u003eANATOMICAL HEEL CONSTRUCTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"icon_with_text_heading\"\u003eReinforced heel counter ensures stable foot positioning during cycling.\u003c\/p\u003e\n\u003cp class=\"icon_with_text_heading\"\u003e\u003cstrong\u003eThe Embrace of Firmor\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"icon_with_text_heading\"\u003eFirmor technology delivers seamless fit adjustments while riding, keeping your foot secure and stable throughout your ride.\u003c\/p\u003e\n\u003cp class=\"icon_with_text_heading\"\u003e\u003cstrong\u003eThe Shoe And The Foot As One Thing Together\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"icon_with_text_heading\"\u003eOver six decades of Sidi's shoe-fitting expertise culminates in the Prima, representing the pinnacle of their precision engineering heritage.\u003c\/p\u003e\n\u003cp class=\"icon_with_text_heading\"\u003e\u003cstrong\u003eErgonomics Enhance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"icon_with_text_heading\"\u003eThe Aerolite sole features carbon composite construction with a stiffness rating of 5, balancing comfort and efficient power transfer.\u003c\/p\u003e\n\u003cp class=\"icon_with_text_heading\"\u003e\u003cstrong\u003eBreathing Out\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"icon_with_text_heading\"\u003eOpen-cell mesh upper promotes breathability by efficiently managing internal moisture during rides.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"SIDI","offers":[{"title":"36","offer_id":44022131392582,"sku":"SID582744","price":247.99,"currency_code":"AUD","in_stock":true},{"title":"37","offer_id":44022131425350,"sku":"SID582751","price":247.99,"currency_code":"AUD","in_stock":true},{"title":"38","offer_id":44022131458118,"sku":"SID582775","price":247.99,"currency_code":"AUD","in_stock":true},{"title":"39","offer_id":44022131490886,"sku":"SID582799","price":247.99,"currency_code":"AUD","in_stock":true},{"title":"40","offer_id":44022131523654,"sku":"SID582812","price":247.99,"currency_code":"AUD","in_stock":true},{"title":"41","offer_id":44022131556422,"sku":"SID582836","price":247.99,"currency_code":"AUD","in_stock":true},{"title":"42","offer_id":44022131589190,"sku":"SID582850","price":247.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/3081\/4790\/files\/SID582744.jpg?v=1763609114","url":"https:\/\/crooze.com.au\/products\/sidi-prima-ladies-black-red-cycling-shoes","provider":"Crooze","version":"1.0","type":"link"}