{"product_id":"sidi-prima-mega-black-cycling-shoes","title":"Sidi Prima Mega Black Cycling Shoes","description":"\u003ch5 class=\"halo-feature-tab\"\u003e\u003cspan\u003eThe shoe for the modern riders\u003c\/span\u003e\u003c\/h5\u003e\n\u003cdiv data-feature-tab=\"\" class=\"halo-feature-tab\"\u003e\n\u003cdiv\u003e\n\u003cspan class=\"product__short_description\"\u003e\u003c\/span\u003eExperience uncompromising performance with the Sidi Prima Mega Black Cycling Shoes, engineered for riders who demand speed without sacrifice. The innovative Firmor closure system enables rapid adjustments mid-ride, while the ultralight upper construction minimizes fatigue during extended efforts. Featuring a low-profile Aerolite carbon nylon sole, these shoes deliver exceptional power transfer and ground feel—the hallmarks of professional-grade cycling footwear. Designed for those who refuse to compromise between weight, responsiveness, and all-day comfort.\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch5 class=\"halo-feature-tab\"\u003e\u003cspan\u003eKEY FEATURES\u003c\/span\u003e\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli class=\"halo-feature-tab\"\u003e\u003cspan\u003ePolitex Matt upper\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"halo-feature-tab\"\u003e\u003cspan\u003eFirmor Closure system\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"halo-feature-tab\"\u003e\u003cspan\u003eDial system with Dyneema® cable\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"halo-feature-tab\"\u003e\u003cspan\u003eSidi heel cup\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"halo-feature-tab\"\u003e\u003cspan\u003eReplaceable parts\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"halo-feature-tab\"\u003e\n\u003cspan\u003eAerolite nylon and carbon sole\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv data-feature-tab=\"\" class=\"halo-feature-tab\"\u003e\n\u003cp class=\"icon_with_text_heading\"\u003e\u003cstrong\u003ePOLITEX MATT UPPER\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"icon_with_text_heading\"\u003eSidi Prima Mega Black Cycling Shoes deliver ultralight performance that reduces foot fatigue during intense rides, thanks to their minimalist upper design and responsive Aerolite carbon sole.\u003c\/p\u003e\n\u003cp class=\"icon_with_text_heading\"\u003e\u003cstrong\u003eHIGH DENSITY RESIN DIALING SYSTEM WITH DYNEEMA® AND FIRMOR CLOSURE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"icon_with_text_heading\"\u003eEngineered with Dyneema® reinforcement and Firmor closure technology, the Sidi Prima Mega Black delivers lightweight durability and secure fit for competitive cycling.\u003c\/p\u003e\n\u003cp class=\"icon_with_text_heading\"\u003e\u003cstrong\u003eAEROLITE CARBON PLUS NYLON SOLE WITH STIFFNESS 5\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"icon_with_text_heading\"\u003eThe Sidi Prima Mega Black optimizes biomechanical efficiency to maximize power delivery, translating every watt into forward momentum with precision engineering.\u003c\/p\u003e\n\u003cp class=\"icon_with_text_heading\"\u003e\u003cstrong\u003eANATOMICAL HEEL CONSTRUCTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"icon_with_text_heading\"\u003eEnhanced heel counter design provides superior stability and support, keeping your foot secure throughout demanding rides.\u003c\/p\u003e\n\u003cp class=\"icon_with_text_heading\"\u003e\u003cstrong\u003eThe Embrace of Firmor\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"icon_with_text_heading\"\u003eFirmor technology delivers infinite fit adjustment on the fly, maintaining foot stability with seamless micro-tuning during your ride.\u003c\/p\u003e\n\u003cp class=\"icon_with_text_heading\"\u003e\u003cstrong\u003eThe Shoe And The Foot As One Thing Together\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"icon_with_text_heading\"\u003eSix decades of Sidi's relentless pursuit of fit perfection culminates in the Prima—a shoe refined through generations of professional cycling expertise and innovation.\u003c\/p\u003e\n\u003cp class=\"icon_with_text_heading\"\u003e\u003cstrong\u003eErgonomics Enhance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"icon_with_text_heading\"\u003eThe Aerolite carbon composite sole delivers stiffness rating 5 with enhanced comfort for efficient power transfer.\u003c\/p\u003e\n\u003cp class=\"icon_with_text_heading\"\u003e\u003cstrong\u003eBreathing Out\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"icon_with_text_heading\"\u003eOpen-cell mesh construction promotes superior ventilation, efficiently expelling internal moisture for enhanced breathability during intense efforts.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"SIDI","offers":[{"title":"40","offer_id":44022131851334,"sku":"SID582423","price":247.99,"currency_code":"AUD","in_stock":true},{"title":"41","offer_id":44022131884102,"sku":"SID582447","price":247.99,"currency_code":"AUD","in_stock":false},{"title":"42","offer_id":44022131916870,"sku":"SID582461","price":247.99,"currency_code":"AUD","in_stock":true},{"title":"43","offer_id":44022131949638,"sku":"SID582485","price":247.99,"currency_code":"AUD","in_stock":false},{"title":"44","offer_id":44022131982406,"sku":"SID582508","price":247.99,"currency_code":"AUD","in_stock":false},{"title":"46","offer_id":44022132015174,"sku":"SID582546","price":247.99,"currency_code":"AUD","in_stock":true},{"title":"47","offer_id":44022132047942,"sku":"SID582560","price":247.99,"currency_code":"AUD","in_stock":true},{"title":"48","offer_id":44022132080710,"sku":"SID582577","price":247.99,"currency_code":"AUD","in_stock":true},{"title":"49","offer_id":44022132113478,"sku":"SID582584","price":247.99,"currency_code":"AUD","in_stock":true},{"title":"50","offer_id":44022132146246,"sku":"SID582591","price":247.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/3081\/4790\/files\/SID582423_5.jpg?v=1763608351","url":"https:\/\/crooze.com.au\/products\/sidi-prima-mega-black-cycling-shoes","provider":"Crooze","version":"1.0","type":"link"}